Welcome to AdventLabs here we will share some scripts and program developed in our lab by our engineers and available for others to use and modify it to fit into there requirements. So folks keep checking for the surprises!
What are inbound links (backlinks) and how to build inbound links?
Posted by Naqi Khan on October 9th, 2010
Inbound links are incoming links to the webpage or website. It is most critical and challenging part of search engine optimization.
For example: www.reuters.co.uk link to www.bbc.co.uk, which means BBC is back linked by Reuters.
Now we will jump into the second part of this topic “How to build inbound links?”. As stated earlier it is the most challenging part of the seo campaign since we need relevant back links from different webpages. Question is why someone link to your website? The reputation and credibility of the site can help in getting backlinks. It means you must be a big brand, artist or author so other can link to you. But if it is owned by a small business owner or an individual then how to get backlinks from other sites? Answer is fairly simple informative and quality content, news stories, articles and research can brings many quality links to the site.
The other way to get back links are as follows:
- Submission in link directories
- Submission in business directories
- Social Media Profiles
- Submission of Articles in article directories
- Submission of News Stories
- Social Media Bookmarking
Although, the most effective way to get natural inbound links is having a quality content on website.
How does SEO work?
Posted by Naqi Khan on October 9th, 2010
Many website owners asked how do i get top listing in Google and other major search engines the answer is “Search Engine Optimization”. Search Engine Optimization means your website is search engine compatible and accessible so they can crawl your website and serve it up when visitor type in key phrases.
Constructing SEO friendly site is bit tricky as the coding must be clean, better architecture is always help to get higher ranking. In fact it’s based on following key principles.
- Competitive Keyword Analysis
- Selecting Right Keyword
- Keyword rich content writing
- Clean Navigational Structure
- Relevant Inbound links (backlinks)
- Social Media Presence
- Measuring Results
Different search engines have different ranking algorithms some search engine place a heavier importance on content however, Google who is dominant in search engine race give importance to inbound links (backlinks).
Link Trading
Posted by Naqi Khan on October 9th, 2010
Search engines didn’t like link trade specially Google as it influence the search engine results. Google time by time penalized such sites found in trading links.
Difference between dofollow and nofollow links
Posted by Naqi Khan on October 9th, 2010
Both types of links are reciprocal to each other. Do-follow links pass page rank to the link where as nofollow links didn’t pass the page rank.
Go Multilingual and Get more
Posted by Naqi Khan on October 8th, 2010
Irrespective of whether you have an online ecommerce shop or a product information site there is a language barrier. Having multilingual version help to communicate with users even if they are Non-English speaking people which results reaching a wider audience. We have seen all the big names has multilingual support on there website and even geographically designed and loaded with special offers and service for the region. It is not possible for every group to have a multilingual site, since it require alot of extra piece of work done for each page content and navigational structure.
The efficient way for small groups even big groups is using third party machine translation web service, api and scripts although, some are expensive, some are free with ad-support and some are free to use (without branding). Google translation’s tool Google Translate which i found very useful and intelligent offers a number of ways to integrate Google Translation tool in your website and generate content in more then 100 languages on the fly.
Following are the available options on Google Translate Platform:
- Google Translate AJAX API
- Translator Toolkit
- Translate Web Element
Google Translate AJAX API can be seamlessly integrated into your website and within few minutes you can turn your site into multilingual. Google Translate supports more then 100 languages, since it is open source anyone can easily enhance modify to fit into there own requirements. Strong documentation and several examples are available on google translation page.
To see this tool live in action see our translate box in right pan. So folks Thanks Google again to make life a lot easier…
IAB Membership
Posted by Naqi Khan on October 8th, 2010
Advent Interactive Ltd becomes a member of IAB and proud to implement the standards set by IAB in advertising campaigns and in various portals runs by the company.
Social Media Fake Profiles
Posted by Naqi Khan on October 8th, 2010
We have seen with the popularity of social media like Facebook and twitter more and more fake profiles and accounts created with the name of public icons. The basic aim is to grow the following and advertise/market there products and sites to gain financial benefits.
Followers who follow them were mis-guided and was under impression they are connected with there favorite personality whether its a politician, celebrity or public figure. To crack down twitter is one step ahead on Facebook and manually verify the public figures and brands accounts and display a seal of verified on there profile. There is a certain criteria set to which accounts they should verify.
